Marie-Nathalie Poirier

marie-nathalie-poirier

Marie-Nathalie Poirier

DDB Canada

Biography

Director of Strategy

Marie-Nathalie has been in the communication-marketing scene for more than a decade, both agency and client-side. She joined DDB as Director of strategy when the Montreal office was launched and is responsible of DDB Ignite, a program designed to help start-ups develop their brand. Her experience spans from brand develop projects to digital acquisition strategies and everything in between. She has a passion for uncovering the latest consumer behaviours and trends that lead to holistic and efficient strategies for her clients.

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